How Much Does a Voiceover Cost in the UK? (2026 Rough Pricing Guide)
If you've never commissioned a voiceover before, working out UK voiceover costs can feel…well, like a bit of a mystery! Why does one voiceover artist charge £150 for a project and another quote £600 for what sounds like the same job?
The truth is, voiceover pricing depends on several factors and understanding them will help you budget properly and know what to expect.
What determines the cost of a voiceover:
1. Usage and where it's going
A voiceover for an internal training video has very different value to a voiceover for a national TV campaign. Broadcast use (TV, radio, paid social media ads) costs more because of usage rights and reach, while corporate, e-learning and internal comms tend to be priced more simply, often as a flat fee ( based on the voiceover’s Basic Studio Fee).
2. Length and complexity of the script
A 2-hour e-learning module, or a video game script with dozens of branching lines, takes significantly longer to record than a handful of IVR prompts or a short local radio ad which is reflected in the price. However as a rule of thumb; commercial usage trumps the length-of-voiceover factor. For example, usage for a 30 second national TV ad will cost a lot more than a 7 minute corporate video, all because of the much higher usage costs (and crucially - audience reach!)
3. Experience and track record
Like most industries, more experienced voiceover artists typically charge more but that often comes with faster turnarounds, fewer revisions needed, and a more polished, broadcast-ready performance from the first take. As with any industry, with voiceover quality, you tend to get what you pay for!
4. Directed vs undirected sessions
Live-directed sessions (via Source Connect, Zoom etc.) where you guide the performance in real time can sometimes cost more than self-directed/undirected recordings, depending on the voiceover artist. I personally don’t charge more for live directed sessions, but some others might.
A rough guide to UK voiceover rates in 2026:
The Basic Studio Fee…then build from there: As a super rough guide, you typically start with a Basic Studio Fee ( often referred to as ‘BSF’ for short). This BSF covers up to 1 hour of recording voiceover, mine is typically £300 (unless I’m working on indie games in which case it’s a little lower). The BSF includes internal company usage only, for example if it’s only being used for internal company training day, a board meeting, B2B communications, or a pitch. It’s best to know in advance if you want and need 1 hour of recording, or more, as this will be reflected in the price.
After the Basic Studio Fee, appropriate usage is added on - if required! This includes anything public facing like online ads, appearing on a client website, TV, radio…you get the idea.
The only time public facing voiceovers don’t necessarily work to this BSF (+ usage) structure is when the project is for:
Local radio ads (in which case we tend to refer to the Equity minimum rates)
In-Store adverts (this might typically be around £38-48 per ad)
IVR / Telephony (which may have a minimum order of around £50)
Audiobooks: based on Per Finished Hour of audio (PFH) and this varies depend on the voice actor with a wide range from around £90-£300 PFH.
I highly recommend checking out the Gravy For The Brain rates guide for ball-park figures for UK voiceovers which you can check out here.
The cheapest option isn't always the best value
A bargain voiceover that needs three rounds of re-recording, sounds inconsistent, has poor sound quality from cheap recording equipment and a shoddy booth, or misses your deadline often costs more in the long run than paying a fair rate upfront for someone reliable.
Let’s make something that truly connects with audiences!
Want a voiceover that elevates your project, with professional quality sound by a multi award-winning voice actor? You can book me for my relatable, natural sound that packs a punch when it comes to making an impact with audiences.
My voice style and tone has been describe by clients as:
Believable and authentic
Relatable and ‘girl-next-door’
Fresh and youthful
Clear and engaging
On one radio script I was sent it said ‘warm, natural, with a sparkle - Annie Warburton please’!
Making my voice a great fit for:
Authentic and friendly sounding commercials
Grounded and realistic videogame chracters
E-learning that needs to sounds approachable and on-a-level
Corporate projects that are keen not to sound stuffy
Narrative, audiobook and documentary projects that sound engaging and keeps listeners wanting more.
If you're planning a project and want a clear, no-surprises quote, get in touch with your brief (including usage, length and deadline please!) and I'll get back to you asap.
And if I’m not quite the right fit - I know plenty of top tier voice talents with totally different voices to mine (including other British voiceovers, European, American and Australian) that I’d be happy to recommend you.